Tissot and the Tour de France: Precision, Legacy, and Innovation
Introduction to the Tour de France The Tour de France is one of the most prestigious and challenging cycling races in the world. Held annually in France, it has become a symbol of endurance, skill, and determination in the world of professional cycling. The event, which first took place in 1903, is a multi-stage race that spans over three weeks, usually in July, and covers a variety of terrains, from flat plains to the steep climbs of the French Alps and Pyrenees. For more on the history of the race, visit Tissot and the Tour de France: Celebrating A Legacy of Timekeeping . The race was initially conceived by the French newspaper L'Auto to boost circulation. The idea was to create a race that would capture public attention and promote the publication. The first Tour de France had just 6 stages and 60 riders, but it quickly grew in stature and has since become the most well-known cycling race globally. You can read more about this legacy at The Tour de France and Tissot: Celebra...